A4 Booklets & Brochures (Portrait)
At Print Storm our job is to make sure your reports, catalogues, event programs, manuals, booklets and promotional brochures are produced to a high standard, on time and on budget.
Booklets and multi-page brochures also allow you to present your company's products and services in one easy to access package.
We're experts at in-house printing, binding and design, and are happy to advise on the sizes and quantities that will be most cost-effective for your business.
Choose from a range of print options:
- Single or multi-page A4 brochures
- Portrait or Landscape booklets
- 8 - 64 pages
- Quantities from 10 - 5000Â
- Premium paper stock including 100% recycled
- Folding where required
- Delivery Australia-wide
We also give you the economic option of printing a full colour cover with black and white text or full colour throughout. All booklets are saddle stitched, which means neatly and securely stapled at the spine.
Whether you have a corporate style or would like a new or updated look, our graphic designers have the skills and experience to ensure you'll get a great result and value for money.
Standard International Paper Sizes come in three ranges – A, B and C. The most widely used for general printing and stationery is the A series.
A4 is known as international letterhead size (297mm x 210mm). It's easy to hold, store in a file or folder, and has space for a lot of information, photographs and diagrams. Most office printers take A4 paper.
When an A4 booklet or 4 page brochure is opened flat, it measures 420mm x 297mm, or A3. For folded brochures with 6 or more pages, the horizontal measurements are greater.
For booklets up to 64 pages, saddle stitching is the most cost-effective binding. The pages are secure, but it is still fairly easy to open the book at any page without having to compress the spine.
Printers and designers often speak of booklets and brochures having a certain number of printed pages or 'pp'. 1pp A4 means printing on one side of a sheet of A4 paper or card. 2pp A4 is printing on both sides of an A4 sheet, 4pp A4 is printing on both sides of an A3 sheet which is then folded to A4. An A4 booklet that is 24pp would contain a 4pp cover (assuming it's printed inside and outside the cover) and 20pp text, that is 10 x A4 pages which have printing on both sides.
Portrait or landscape?
Portrait or landscape orientation has its origin in visual art, referring to the ratio of dimensions used when painting a portrait of a person's head and shoulders, or for a picture incorporating a built or natural landscape.
Portrait means the A4 booklet or brochure design is vertical, 210mm wide by 297mm deep. An A4 landscape booklet is horizontal, 297mm wide x 210mm deep. This is relevant when thinking about the size that a multipage document is when it's flat. As mentioned, a 4pp portrait A4 brochure is A3 when it's opened, but a 4pp A4 landscape brochure is almost two feet across in the old measurements – 594mm x 210mm. When an A4 landscape brochure or booklet is opened, not only should the design take full advantage of the expanse, but the document needs to be on paper that is up to the task.
Paper (or paper stock) used in commercial printing has a language all its own! The weight of paper is measured in gsm, or grams per square metre. As a guide, copy paper is 80gsm, gloss or matt brochure paper is commonly 150gsm and business cards are printed on 300 to 350gsm paper referred to as card stock or board.
You may have heard about coated and uncoated paper. That doesn't refer to laminating or celloglazing, but how the paper is manufactured. Uncoated stock is paper in its natural state. The miniscule gaps between the fibres mean it is more porous, will absorb more ink and has a slightly rough feel. When it is printed, edges are softer and colours not quite as vivid, but it has a welcoming look and feel and is a great match for the right business brands. Terms such as laser bond or offset bond indicate uncoated paper. Most (but not all) 100% recycled stock is uncoated.
Coated stock is produced by filling the gaps between the paper fibres with chalk or china clay and natural or synthetic binders. The paper is then calendered – pressed between rollers – to smooth the surface. Coated stock is therefore less absorbent to ink, making printed colours brighter and detail crisper. When a paper is described as gloss, matt, satin or silk, this means it is coated.
The same weight uncoated paper often seems more rigid than a coated stock, so it is a good idea to look at samples, or ask your printer or designer's advice on choosing the right stock for your purpose.
Both coated and uncoated stock can be given further finishes such as celloglazing, laminating or spot UV varnish. It is often easier to write on uncoated stock if you're getting appointment cards or forms printed. Coated stock, however, can be more resistant to moisture and dirt.
Wondering how to print a booklet in Word or PDF?
If you’re supplying your own artwork in Microsoft Word or PDF, it’s important to read our setup guide to make sure your documents will print the way you want.
Order online or talk to us at 1800-2-PRINT and we’ll get your project underway.
Need some more information?
- If you're not too sure about print finishes and binding options, you can check out our quick reference guide
- If you're setting up or supplying artwork to us, you can check out or our artwork setup guide
- Still not sure, or need some more information? Get in touch with our team or call us on (02) 6372 7599